Perfectionism Is Killing Your Real Estate Marketing Efforts

Posted April 27, 2012 By admin

By  Jeff Logue

How has perfectionism affected your results and real estate marketing efforts lately? Have you taken any recent inventory on what may be inhibiting you from moving forward or taking your business to the next level? In this brief article, we’ll review some of the roadblocks that you may currently have setup that could be destroying results.

1. The biggest problem we see most real estate professionals making today is the fear of writing. Yes it sounds somewhat odd, but if we were to take a survey of all our members, I would venture to say that at a conservative minimum, 60%-70% are not keeping an updated blog. Take the time to evaluate your wide base of knowledge to come up with topics that you can share with your audience regularly. Additionally, it never hurts to reference other sources or even help to promote other professionals in your local area to build a referral base.

2. A second way that perfectionism could be affecting your real estate marketing plan is in how you deliver your message. I have spoken with various members who didn’t want to have their personal name attached to a Facebook page or were afraid of showing up all over Google. But why?! This is exactly what you want if you intent to reach the most people. My estimation is that there are many of us who fear the rejection or judgment of others. If somebody doesn’t like the way we act, talk, write, smell, look or even the information we promote, they may bash us for it. So what… get over it! When it comes to doing business, some will like you, some won’t, so what, somewhere, some will. And I’m not sorry if this offends you.

3. Perfectionism will also hold you back from taking any risks with your real estate marketing. The fear of not doing something properly or putting together an ugly site can paralyze you! I’m a big believer in ready, fire aim. The only way you’re truly going to learn is if you take action on what we’re teaching and then fix issues as they come up. In fact, when it comes to things like search engine optimization, Google changes its mind like a girl on 7 dates. So one day you may learn to follow one particular process and a day later all the rules of changed. That’s why it pays to move forward and find out what needs to be tweaked as time goes on. And the best way to figure this stuff out is by trying to see what works.

I’m only getting started, but I think you’re already getting the point. If you want to succeed in the real estate marketing game, stop trying to be so dang perfect. And you’ll be the one laughing straight to the bank. I guarantee it.

Jeff Logue is a full time internet marketer and lead generation specialist who assists agents and brokers nationwide with improving their online marketing efforts.

To learn more about how to become the online authority in your local market, visit us now at: Real Estate Marketing 411.

Start producing content that no other competitor can touch: Real Estate Marketing Ideas

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Using Flyers and Brochures in Real Estate Marketing Campaigns

By admin

By  Johann Williamson

If you are a real estate professional, you are always fighting an information battle:

Someone in your area is looking to buy a house, but you don’t know about who that is and that person doesn’t know you.

Someone in your area is looking to sell a house, but you don’t know about who that is and that person doesn’t know you.

The daunting task you face is to get those people to think of you first and to contact you whenever they want to buy and sell. Your enemies are:

Time is always passing and people are always making decisions. You can’t be everywhere at once.

Your allies are:

Your network which you are constantly trying to build up. Printed materials such as flyers, brochures and business cards.

Obviously, building your network requires your own personal effort. But learning how to use printed materials such as flyers and brochures to your best advantage is something that is not obvious. Here are some ideas that should help you:

1) You should have a professional brochure which is just about you. It should list your professional education and the associations you are a member of. You should have a clear mission statement, i.e. the type of customer you want to serve and the standards you expect to attain in serving those clients.

Your professional brochure is handed out to prospective clients i.e. those who are serious about buying or selling and are interested in listing with you.

Your brochures – several of them – should be handed out to your newest customers after a closing is completed. The reason is simple: they are going to have visitors, and the visitors may well be in the market themselves. Who best to tout your great skills than someone who has just completed a sale or a purchase with you?

2) You should have a home seller’s brochure and this should be given to anyone who has listed their home for you to sell. This particular brochure should illustrate all the things that a seller should do in order to make her home ready for show: the painting, the retiling, the lawn work, the repair of the roof. You should list the things in terms of how they will add to the value of the house, and you should warn sellers about things which they might want to spend money on which will not add to the value of the house.

3) How are flyers used effectively? One excellent use of flyers is to canvas a neighborhood looking for buyers or sellers. You might want to cite some favorable statistic as to what’s going on in the marketplace. You may want to offer to just sit down and discuss the current market. At the very least, you get the opportunity to introduce yourself to new potential customers.

Conquest Graphics has a high degree of expertise in producing flyers and brochures by the millions. Contact us today and we’ll work with you on helping you to build your real estate practice.

Article Source: http://EzineArticles.com/?expert=Johann_Williamson

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10 Marketing Ideas For Real Estate Investors for 2012

Posted April 15, 2012 By admin

By  Duane Ortega

Winning at real estate investing in 2012 is all about how well you do at marketing your services and properties. You cannot rely on just one channel for pulling in all of the buyers and sellers you need so check out these 10 ideas and start flipping more houses than ever.

1. Email

Email marketing has come full circle in terms of results, at least for those who recognize how trends are changing. Keep it short, sweet, focus on winning subject lines and hone in on the best times to send your emails for maximum open rates.

2. LinkedIn

There is no possible argument for real estate investors to ignore social media marketing anymore. However, once you get started you will realize that it may not be free or nearly as cheap as you thought but what is, right? If you can only afford to focus on one social media platform right now make it LinkedIn for the maximum ROI.

3. Facebook

Very few of your prospects aren’t on Facebook today. Buyers, sellers, other investors, locals and those half a world away can all be reached in milliseconds with Facebook. Even better, for each contact and fan you make you are also tapping into their hundreds of friends and connections too.

4. Blogging

If there is one marketing tool real estate investors need to focus on in 2012 it absolutely must be blogging. Your blog is the heart of all of your marketing. It will help you boost Internet traffic, improve your SEO for local search and mobile marketing and can help add a ton of credibility to your real estate investing brand.

5. PPC Advertising

If you want traffic and leads, you want them now and you need it consistently then PPC advertising is one of the best strategies you can add to the mix if not the best. It is fast to launch, easy to measure and can be tweaked at any moment.

6. Direct Mail

Like email, direct mail is once again a hot marketing channel. With so many Realtors out of business and so many other investors solely focusing on Internet marketing, simple sticking to a consistent direct mail schedule can earn you a lot of brand visibility and make closing all of your real estate deals easier, even if they don’t call on your mailers right away.

7. Rent a Movie Theater

If you aren’t ready to through your own real estate convention or seminar yet you can still rent out an entire showing of a new movie at your local theater, give the tickets out to prospects (or may be better, have them enter to win them online), then get your pitch in during the trailers and stick around for networking afterwards.

8. Start a Networking Group

There may be other networking and investment groups around town but starting your own instantly gives you a ton of credibility, not to mention control. Use it to get newer investors to bring you deals to partner.

9. Hire Appointment Setters

You may not enjoy telemarketing or cold calling yourself but there are people who thrive on it and do very well at it. So cut to the chase and employ a few appointment setters to set up qualified meetings for you with buyers and sellers. You can probably even get away with hiring remote phone agents and only paying per appointment set.

10. Bulk SMS

Bulk text message marketing is about as simple as promoting your investment business as it gets. It is easy to set up and manage yet also delivers high response rates. It’s a great pick for real estate investors who want to get their phone ringing without having to cram in endless on hours on outbound calls.

Duane Ortega has been enabling real estate investors to increase their volume and make real profits from real estate in both good times and bad over the last 10 years with no hassle transactional funding through http://www.BestTransactionFunding.com.

Article Source: http://EzineArticles.com/?expert=Duane_Ortega

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